{"id":2186,"date":"2024-10-28T19:36:00","date_gmt":"2024-10-28T19:36:00","guid":{"rendered":"https:\/\/apexsamplework.com\/insightnews\/?p=2186"},"modified":"2025-04-24T19:40:28","modified_gmt":"2025-04-24T19:40:28","slug":"black-press-urges-dscc-to-expand-black-media-reach-in-new-ad-campaign","status":"publish","type":"post","link":"https:\/\/apexsamplework.com\/insightnews\/2024\/10\/28\/black-press-urges-dscc-to-expand-black-media-reach-in-new-ad-campaign\/","title":{"rendered":"Black Press urges DSCC to expand Black Media reach in new ad campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Democratic Senatorial Campaign Committee (DSCC) has launched a new advertising initiative to encourage Black voter turnout in seven key battleground states. The campaign, \u201cOur Vote. Our Power,\u201d will appear in select Black-owned media outlets across Florida, Maryland, Michigan, Ohio, Pennsylvania, Texas, and Wisconsin. The effort focuses on promoting voter participation in the 2024 Senate elections while urging individuals to create a voting plan using the online platform&nbsp;<a href=\"http:\/\/iwillvote.com\/\">IWillVote.com<\/a>, where everyone can access information to plan their involvement in the election.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBlack voters have the power to shape the outcome of the 2024 election and will play a critical role in defending the Democrats\u2019 Senate majority that is fighting for the values, priorities, and issues that matter most for Black Americans,\u201d said Jessica Knight Henry, DSCC Deputy Executive Director. \u201cThis campaign will build on Senate Democrats\u2019 efforts to meet Black voters wherever they are and ensure that every voter has the information they need to make their plan to vote and make their voice heard.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign\u2019s ads will run in publications including the&nbsp;<em>Florida Star<\/em>,&nbsp;<em>Baltimore Times<\/em>,&nbsp;<em>Michigan Chronicle<\/em>,&nbsp;<em>Call &amp; Post<\/em>,&nbsp;<em>West Philly Journal<\/em>,&nbsp;<em>Houston Style Magazine<\/em>,&nbsp;<em>Dallas Weekly<\/em>, and the&nbsp;<em>Milwaukee Community Journal<\/em>&nbsp;starting immediately. An example of the ads is below:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTechnology and social media have given us the opportunity to see history almost repeat itself,\u201d said Jessica Washington, CEO of&nbsp;<em>The Dallas Weekly<\/em>. \u201cThe Black Press has been pivotal in advocating the necessity of civic engagement from our community. This was the case for the first Black vote as it is for this 2024 election.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Washington added that the Texas senate election between Republican Sen. Ted Cruz and Democratic Congressman Colin Allred will have a massive impact on education, immigration, and the state\u2019s economy. \u201c<em>Dallas Weekly<\/em>&nbsp;will do their part, as we have for 70 years, to inform our community on the power of their vote,\u201d Washington affirmed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, National Newspaper Publishers Association (NNPA) Chair Bobby Henry, publisher of the&nbsp;<em>Westside Gazette<\/em>&nbsp;in Fort Lauderdale, voiced concern over the limited scope of the DSCC\u2019s outreach. \u201cI appreciate the effort to reach out to Black voters with your new advertising campaign, but the limited placement in just a handful of local Black newspapers is disappointing and inadequate,\u201d Henry stated. \u201cBlack voters have consistently been at the forefront of shaping our nation\u2019s political landscape, and yet, once again, we are seeing minimal investment in ensuring our communities are thoroughly engaged and informed.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The NNPA is the trade association representing over 200 Black-owned newspapers and media companies, comprising the 197-year-old Black Press of America.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Henry called for a more significant investment. \u201cOur communities deserve more than token outreach; they deserve a comprehensive, robust effort that spans the diversity and geographic reach of Black media outlets nationwide,\u201d he demanded. \u201cTo effectively energize Black voters and convey the importance of their participation, there must be a more significant investment in the publications that have historically served as trusted voices and sources of information.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Democratic Senatorial Campaign Committee (DSCC) has launched a new advertising initiative to encourage Black voter turnout in seven key battleground states. The campaign, \u201cOur Vote. Our Power,\u201d will appear in select Black-owned media outlets across Florida, Maryland, Michigan, Ohio, Pennsylvania, Texas, and Wisconsin. The effort focuses on promoting voter participation in the 2024 Senate [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[1222,1273,1317],"class_list":["post-2186","post","type-post","status-publish","format-standard","hentry","category-news","tag-black-america","tag-black-voters","tag-democratic-senatorial-campaign-committee-dscc","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/apexsamplework.com\/insightnews\/wp-json\/wp\/v2\/posts\/2186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apexsamplework.com\/insightnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apexsamplework.com\/insightnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apexsamplework.com\/insightnews\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/apexsamplework.com\/insightnews\/wp-json\/wp\/v2\/comments?post=2186"}],"version-history":[{"count":1,"href":"https:\/\/apexsamplework.com\/insightnews\/wp-json\/wp\/v2\/posts\/2186\/revisions"}],"predecessor-version":[{"id":2187,"href":"https:\/\/apexsamplework.com\/insightnews\/wp-json\/wp\/v2\/posts\/2186\/revisions\/2187"}],"wp:attachment":[{"href":"https:\/\/apexsamplework.com\/insightnews\/wp-json\/wp\/v2\/media?parent=2186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apexsamplework.com\/insightnews\/wp-json\/wp\/v2\/categories?post=2186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apexsamplework.com\/insightnews\/wp-json\/wp\/v2\/tags?post=2186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}