In a major development for sports and fashion, Insight News MN’s Sports Editor, Leahjean Denley, better known as CoachLeah, who is also the co-founder of Tall Girls United, announced a new partnership with Mielle Organics on Radio KFAI 90.3 FM’s The Conversation with Al McFarlane. This collaboration underscores Mielle Organics’ ongoing commitment to supporting Black women in sports and continues its trailblazing role as a champion for textured hair.
Mielle Organics, celebrated for its advocacy for Black women and natural hair, recently achieved a significant milestone as the official textured hair care product for the 2024 Paris Olympic and Paralympic Games.
Mielle President Omar Goff highlighted the historical importance of this role on social media: “Mielle will be in Paris making sure that each athlete AND their family – regardless of hair texture – can look and feel their best to help them perform [at] their peak!” Goff emphasized, “At Mielle, we recognize the historical significance of the appearance of Black women’s hair at the Paris Olympics, and we’re proud to amplify the representation and inclusivity of textured hair.”
CoachLeah elaborated on the new partnership during her conversation with Al McFarlane. “We’re thrilled to have Mielle Organics as a sponsor,” she said. “Their support is invaluable, especially as we continue to empower and unite tall girls and tall girl brands globally. This partnership aligns perfectly with our mission to uplift and celebrate tall girls, and it’s a testament to Mielle’s commitment to our community.”
This new sponsorship comes on the heels of Mielle’s groundbreaking role as the first textured hair care partner for the WNBA. CoachLeah reflected on this milestone, stating, “The partnership with the WNBA was a pivotal moment for Mielle. Their continuous efforts to highlight the beauty of natural hair and support Black women athletes is truly commendable. This new collaboration with Tall Girls United is an extension of that dedication.”
As the conversation shifted, CoachLeah also discussed the recent WNBA All-Star Weekend, where she was deeply involved in the event. “One of the highlights of the weekend for me was the WNBA Celebrity Fashion Show at the Cambria Hotel rooftop,” she shared. The fashion show featured local designers such as Black Russian Label, Racquel Riturbam, House of Donaldson, and Bridget Pettis’s new line, Authentic Path Clothing. CoachLeah praised their contributions, saying, “We had four local designers who brought incredible energy and creativity to the show. Seeing their work on the runway was a testament to the vibrant talent in our community.”
Sylvia Crawley Spann, co-founder of Tall Girls United and a former WNBA player, played a crucial role in the event. “Having Sylvia’s expertise and connections in the WNBA has opened many doors for us,” CoachLeah noted. “Her vision and dedication are truly inspiring. The partnership with Mielle Organics is a direct result of her hard work and influence.”
The fashion show also highlighted over 30 models, including NBA Moms, current and former WNBA players and coaches, and former men’s and women’s NCAA players. CoachLeah emphasized the diversity and talent on display: “It was a beautiful display of diversity and talent. The support from the community and the participation of these incredible individuals made the event unforgettable.”
LSU Basketball champion, Angel Reese, as one of the ambassadors of Mielle Organics. Image Credit: Essence
Looking ahead, CoachLeah and McFarlane teased an upcoming deep dive into the economics of Name, Image, and Likeness (NIL) deals in sports. CoachLeah highlighted the significance of Angel Reese, a brand ambassador for Mielle Organics. “Angel Reese is with Mielle Organics,” she said. “We’ll be exploring what NIL means and its impact, especially with some states offering NIL opportunities to high school players. It’s crucial to understand how this affects athletes at all levels.”
As the conversation wrapped up, CoachLeah reflected on the resilience and spirit of Tall Girls United. “We’re not going to let anything stop our show,” she said, capturing the essence of their mission. With Mielle Organics by their side, the future is indeed looking brighter for tall girls and women in sports.
